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Next Generation Job Creation: What’s Your Major?

October 12, 2011

As you would expect, the most popular major among college students today is a business degree. With the U.S. unemployment rate struggling just to stay in single digits, a business degree is perceived to give oneself the best odds for finding a job straight out of college. While this may be true in the short term, will a bachelor’s in business really give you an edge in the long run?


Many educators believe that the best college majors for long-term success are in the STEM fields – science, technology, engineering and math. According to Career Builder, the most promising majors will be related to cyber-security specialists, mobile app developers, social media managers, genetics counselors, robotics technicians and simulation engineers.


Of course there is a business behind each of these industries. But the people in power won’t be the CEOs in pinstripe suits; it will be the skilled workers with the training and talent to create.


What is the common thread between all of these jobs of the next decade? Few of them even existed last decade. Cathy Davidson, author of Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn, predicts that “65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet.”


The U.S. is obviously not an industrial nation anymore. Our economy is in flux, and the job market will need to transform in order for this country to rebound. So if the jobs of tomorrow don’t even exist today, why is our education system built around training students for yesterday?

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